Since 2018, I’ve been combining research-driven strategy and inventive design to architect change and build the best experiences on the web. I don’t need to outsource your work overseas or to robots. I am a real person, with a real passion for what I do for my clients and their site visitors.
The best websites are not glossy brochures with nice imagery. A great website works much like your top sales person, multi-tasking and always laser focused on your bottom line.
My professional web design services follows a set of processes beginning with informational architecture, prioritized user tasks, conversion goals, and journey mapping.
I don’t use boilerplate templates. Instead, I build custom designs that suit your unique business culture, style, and message. The end result is more traffic, more leads, and more website conversions, and a final professional web design product that both the client, and the marketing team, can be proud of.
Before we start thinking about style, it’s critical we take a deep dive into understanding your company and your audience. Learning the goals you have for the new website, and exploring the ways it can enhance your business, allows us to develop a conversion-focused experience. From that foundation we can build out the design to help guide visitors to those end goals.
Whether it’s increasing product sales, generating leads, promoting a key piece of content, or demonstrating industry expertise, we want your website to serve a specific purpose. I will work closely with you to ensure you’re receiving a powerful, efficient and highly customized solution.
My website strategy phase involves several key elements:
Questionnaire and Discovery – I’ll ask you for important feedback on what makes your company unique, and how it operates. This informal discovery also allows me to learn more about your customers and target audience.
Persona Development – Not every visitor to your site is after the same thing. After establishing some common customer/visitor types we’ll then qualify their experiential desires, and quantify what actions they might take on the site.
Conversion Mapping – Visitor actions on the site can be prioritized based on their impact on your bottom line. I’ll take your business goals and map them to specific, measurable online interactions. Not only does this help us in planning and design, but it also provides you a trackable metric to measure success and growth.
Get clarity on the cost, scope, and timeline for your project.
