What you write about, how you write it and where to share it is important…but not as important as the act of writing and publishing something. It is easy to get caught up in the details of our content, because the quality of our work and what we present is a reflection of our brand….right? Sure but let’s always remember that your mission and values are your brand. When you can communicate honestly and gain the trust of your customer then the details don’t matter that much.